With all the competition out there, selling your home can sometimes take some strategy and out-of-the-box thinking. Buzz needs to be created for your home, but it can be difficult to do that when there are a number of other similar homes out there, all similarly listed. So how do you stand out? Our latest post will discuss unconventional real Estate selling tactics, and how you can use them to sell your home fast!
Unconventional Real Estate Selling Tactics: Throw A Party
The people who are coming to your open house, have probably seen others (lots) just like yours. The same boring food, same walk-through, same speech. The process can feel stiff and not truly showcase the personality of your home. Instead, you might consider doing something a little different. Depending on the time of year, throw a backyard BBQ. Not only will people feel more comfortable in a more relaxed environment, but they will also get to see how much fun can be had at your house when entertaining! This creates a mental picture, really allowing them to feel at home.
You could also consider hosting a themed party or a seasonal event. For instance, in the fall, a harvest festival with pumpkin carving and warm apple cider could create a cozy, inviting atmosphere. During the winter holidays, a festive party with holiday decorations and treats can make your home feel magical.
Another idea is to collaborate with local vendors to provide entertainment or services. Partner with a local musician for live music, or have a local chef prepare a special menu for the event. This not only enhances the experience but also shows potential buyers the vibrant community they would be joining.
Make sure to highlight the unique features of your home during the event. If you have a beautiful garden, set up the BBQ there. If you have a spacious kitchen, consider a cooking demonstration. This approach helps buyers visualize themselves living and entertaining in the space.
Finally, encourage guests to bring friends and family. The more people who see your home and spread the word, the better your chances of finding the perfect buyer. Provide information packets about the property and the neighborhood, so guests can take them home and reflect on the experience.
Unconventional Real Estate Selling Tactics: Use an Unconventional, Humorous Ad
Real estate ads all tend to look the same. All homes are described as “beautiful” and it seems like most neighborhoods are described as “highly desirable.” So many ads lack creativity, which makes them blend in with all the others. Instead of a generic, boring ad, make yourself stand out by being bold and possibly funny. “Man Cave for Sale, (also Has 4 Bedrooms!)” Even if they aren’t looking for a “man cave’ per se, the ad will stick in their memory, and the use of humor makes you seem human as opposed to the typical, robotic, real estate ads.
Consider highlighting the unique features of the property in a humorous way. For example, if your home has a cozy reading nook, you might say, “Perfect for aspiring bookworms or professional nap-takers!” If you have a spacious garage, try, “Enough space for your car collection or your future band practice space!” These creative touches can capture attention and make your listing memorable.
Additionally, use engaging visuals that match the tone of your ad. Create fun, staged photos or short videos that show off the quirky aspects of your home. For instance, you could create a short clip of someone relaxing in the “man cave” or having a blast in the spacious backyard during a barbecue. Visual humor, combined with witty text, can make your ad stand out even more.
Don’t be afraid to incorporate local flavor and references to make your ad more relatable to New Jersey buyers. A playful nod to local landmarks or popular activities can create a sense of community and familiarity. For example, “Close enough to the shore for weekend getaways but far enough to avoid the summer tourists!”
Overall, the goal is to break away from the monotonous, overly formal real estate ads and inject some personality and humor. This approach not only grabs attention but also makes your property more relatable and appealing to potential buyers.
Unconventional Real Estate Selling Tactics: Big Ticket Items
A new trend sellers are having luck with, is enticing buyers by throwing in a big-ticket item. Something they may have always wanted, but most likely not going to buy for themselves. Depending on the location throwing in a boat or even a car can be an option! If it doesn’t make sense to do something that extravagant, consider a new big-screen TV, or a “credit” towards furniture. People like to get something for free, even if you have already factored it into your desired sale price.
This tactic works by adding perceived value to the purchase and creating an emotional appeal. Imagine a buyer’s excitement at the prospect of not just buying a new home but also receiving a high-value item as a bonus. It makes your listing stand out and can sway undecided buyers toward making an offer.
When choosing the big-ticket item, consider your target market. A boat might be perfect for a waterfront property, while a high-end kitchen appliance package could appeal to a culinary enthusiast. Tailoring the incentive to the likely interests of potential buyers can increase its effectiveness.
Additionally, clearly advertise the inclusion of the big-ticket item in your marketing materials. Highlight it in your listings, social media posts, and during open houses. Make sure potential buyers understand that this unique offer is part of the deal, creating a sense of urgency and exclusivity.
Offering a big-ticket item can also serve as a great negotiation tool. If buyers are hesitant or trying to negotiate the price down, you can use the incentive to maintain your asking price. It’s a win-win situation: buyers feel like they are getting something extra, and you can achieve your financial goals.
Unconventional Real Estate Selling Tactics: Get High Tech
Spending a little extra money upfront can lead to some big returns down the line. Think about hiring a videographer to make a video of your house, but have them make it look like the preview of a Hollywood blockbuster! Or have professional photos taken using a drone. The unique, aerial perspective, will add a whole new dimension! People will also be able to “get a lay of the land.” Don’t forget to include it to showcase the neighborhood! Having some great photos of the local area can help potential buyers get a real sense of what living in your home will be like!
Incorporating virtual reality (VR) tours is another excellent way to leverage technology. A VR tour allows potential buyers to explore your home from the comfort of their own, providing a convenient and immersive experience. This is especially beneficial for out-of-town buyers who may not be able to visit in person right away.
You can also use 3D floor plans to give buyers a clear idea of the layout and flow of the home. This interactive tool can help them visualize how their furniture and belongings will fit into the space, making it easier for them to picture themselves living there.
Enhance your online listings with interactive elements such as clickable hotspots in photos that provide more information about unique features or upgrades in your home. This interactive experience keeps potential buyers engaged and interested in your property.
Lastly, make sure to optimize your online presence by utilizing SEO (Search Engine Optimization) techniques to ensure your property appears in relevant online searches. Use targeted keywords and phrases that potential buyers are likely to use when searching for homes in your area.
Unconventional Real Estate Selling Tactics: Take Your Staging Up A Notch
Most people know you need to stage a home to some extent to really make buyers fall in love. However, by kicking it up a notch, you will make your home absolutely unforgettable. Think about details you would see at a luxury hotel or high-end residence. Hang only the most elegant, fluffy hand towels in the bathroom. Present hors d’oeuvre on an elegant serving tray. Even if these aren’t items you would use in your everyday life, bringing them into your home during these moments will make visitors to your home feel a sense of luxury and refinement. This will help your home stand out among others they might be looking at.
Consider adding fresh flowers and high-end accessories to key areas of your home. Use high-quality linens on the beds and set the dining table with fine china and crystal. Small touches like scented candles, soft music, and ambient lighting can create an inviting and sophisticated atmosphere.
Pay attention to outdoor spaces as well. Stage your patio or backyard with comfortable, stylish furniture, and add potted plants or a water feature to create a relaxing oasis. Showcase any unique features, such as a fire pit or outdoor kitchen, to highlight the potential for entertaining and outdoor living.
The goal is to create an environment where potential buyers can imagine themselves living a luxurious and comfortable lifestyle. By taking your staging up a notch, you increase the perceived value of your home and leave a lasting impression on everyone who visits.
Unconventional Real Estate Selling Tactics: Have a Sleepover
Well not exactly. If you are no longer living in the home, and you have a buyer who is on the fence, offer them the option to spend a night in the home! This way they can really get a sense of what living there and waking up in that house will be like!
Allowing potential buyers to experience a night in the home can be a powerful selling tool. It gives them the opportunity to see how the house feels at different times of the day, how quiet or lively the neighborhood is at night, and how comfortable they are in the space. It can also help them visualize their own belongings in the home and imagine themselves living there.
To make the experience even more appealing, consider offering a special dinner or breakfast prepared by a local chef, or provide access to local amenities such as a spa day or a round of golf. This not only enhances their stay but also showcases the lifestyle they could enjoy if they purchase the property.
Make sure to have clear guidelines and expectations for the overnight stay, including any fees or deposits required. Also, ensure that the home is clean, comfortable, and safe for the guests.
While this tactic may not be suitable for every situation, offering a sleepover experience can be a unique and memorable way to help close the deal with hesitant buyers.